1. Academic Strategic Planning and System Development
(1) Based on the product characteristics and market strategy of the company’s tumor ablation devices, formulate annual academic promotion plans and budgets, and supervise their implementation;
(2) Build and continuously optimize the academic promotion system in the field of tumor ablation, including the development and management of clinical pathway consensus, expert diagnosis and treatment protocols, and an academic content asset library (DA, literature library, surgical videos, etc.).
2. KOL Network Development and Expert Relationship Management
(1) Establish and maintain a network of top experts (KOLs) at the national and regional levels in oncology, interventional radiology, hepatobiliary surgery, thoracic surgery, and other relevant departments;
(2) Plan and lead national/provincial-level oncology academic conferences, summit forums, live surgery demonstrations, and multicenter clinical research projects to enhance the product’s academic influence in the industry and clinical recognition.
3. Sales Enablement and Frontline Support
(1) Provide the sales team with systematic training on product knowledge, clinical pain point analysis, competitor comparison, and academic communication skills;
(2) Assist the sales team in winning key hospitals and core customers; participate in academic presentations, technical Q&A, and bidding/tender support for major projects to support product access and sales conversion.
4. Market Insights and Strategy Iteration
(1) Closely monitor domestic and international clinical technology advancements, medical insurance policies, and competitor activities in the field of tumor ablation, and regularly produce market insight reports;
(2) Monitor the ROI (return on investment) of academic promotion activities, and review and optimize promotion strategies and resource allocation based on data feedback.
5. Team Management and Cross-functional Collaboration
(1) Build and manage the academic promotion team (product managers, medical science liaisons [MSLs], etc.), establish performance evaluation standards, and improve the team’s professional capabilities;
(2) Work closely with R&D, regulatory affairs, and other departments to drive product iteration and upgrading based on clinical feedback, and ensure academic promotion content and product compliance.
1. Education and Professional Background
Full-time bachelor’s degree or above, majoring in clinical medicine, oncology, biomedical engineering, pharmacy, marketing, or related fields.
2. Age and Experience
(1) Under 45 years old, energetic, and able to adapt to frequent travel;
(2) More than 5 years of work experience in the medical device or pharmaceutical industry, including experience in sales, marketing, or academic promotion of oncology-related products (such as tumor ablation devices, oncology drugs, high-value consumables, etc.);
(3) More than 3 years of team management experience; experience in building an academic system from 0 to 1 or leading new product launches is preferred.
3. Core Resources and Capabilities
(1) Existing resources: possess strong clinical expert resources and academic networks in the oncology field (hepatobiliary, interventional, thoracic surgery, medical oncology, etc.), and be able to quickly initiate academic collaborations;
(2) Professional capabilities: familiar with the clinical application scenarios, surgical procedures, and diagnosis and treatment guidelines of tumor ablation technology; possess strong academic content planning, presentation, and training capabilities;
(3) Business acumen: familiar with hospital procurement decision-making logic, bidding/tendering processes, and medical insurance policies; able to effectively translate academic value into commercial results.
4. Overall Qualities
(1) Excellent cross-functional communication and coordination skills, ability to work under pressure, and results-oriented mindset;
(2) High compliance awareness, ensuring all academic activities comply with industry regulations and company policies.
1. Academic Strategic Planning and System Development
(1) Based on the product characteristics and market strategy of the company’s tumor ablation devices, formulate annual academic promotion plans and budgets, and supervise their implementation;
(2) Build and continuously optimize the academic promotion system in the field of tumor ablation, including the development and management of clinical pathway consensus, expert diagnosis and treatment protocols, and an academic content asset library (DA, literature library, surgical videos, etc.).
2. KOL Network Development and Expert Relationship Management
(1) Establish and maintain a network of top experts (KOLs) at the national and regional levels in oncology, interventional radiology, hepatobiliary surgery, thoracic surgery, and other relevant departments;
(2) Plan and lead national/provincial-level oncology academic conferences, summit forums, live surgery demonstrations, and multicenter clinical research projects to enhance the product’s academic influence in the industry and clinical recognition.
3. Sales Enablement and Frontline Support
(1) Provide the sales team with systematic training on product knowledge, clinical pain point analysis, competitor comparison, and academic communication skills;
(2) Assist the sales team in winning key hospitals and core customers; participate in academic presentations, technical Q&A, and bidding/tender support for major projects to support product access and sales conversion.
4. Market Insights and Strategy Iteration
(1) Closely monitor domestic and international clinical technology advancements, medical insurance policies, and competitor activities in the field of tumor ablation, and regularly produce market insight reports;
(2) Monitor the ROI (return on investment) of academic promotion activities, and review and optimize promotion strategies and resource allocation based on data feedback.
5. Team Management and Cross-functional Collaboration
(1) Build and manage the academic promotion team (product managers, medical science liaisons [MSLs], etc.), establish performance evaluation standards, and improve the team’s professional capabilities;
(2) Work closely with R&D, regulatory affairs, and other departments to drive product iteration and upgrading based on clinical feedback, and ensure academic promotion content and product compliance.
1. Education and Professional Background
Full-time bachelor’s degree or above, majoring in clinical medicine, oncology, biomedical engineering, pharmacy, marketing, or related fields.
2. Age and Experience
(1) Under 45 years old, energetic, and able to adapt to frequent travel;
(2) More than 5 years of work experience in the medical device or pharmaceutical industry, including experience in sales, marketing, or academic promotion of oncology-related products (such as tumor ablation devices, oncology drugs, high-value consumables, etc.);
(3) More than 3 years of team management experience; experience in building an academic system from 0 to 1 or leading new product launches is preferred.
3. Core Resources and Capabilities
(1) Existing resources: possess strong clinical expert resources and academic networks in the oncology field (hepatobiliary, interventional, thoracic surgery, medical oncology, etc.), and be able to quickly initiate academic collaborations;
(2) Professional capabilities: familiar with the clinical application scenarios, surgical procedures, and diagnosis and treatment guidelines of tumor ablation technology; possess strong academic content planning, presentation, and training capabilities;
(3) Business acumen: familiar with hospital procurement decision-making logic, bidding/tendering processes, and medical insurance policies; able to effectively translate academic value into commercial results.
4. Overall Qualities
(1) Excellent cross-functional communication and coordination skills, ability to work under pressure, and results-oriented mindset;
(2) High compliance awareness, ensuring all academic activities comply with industry regulations and company policies.
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